Pay Per Click (PPC) ads are an excellent tool to use as a part of your overall e-Marketing strategy. It does cost money to buy these ads. But with the cost also come several advantages.
To begin with, with PPC ads you pay only when someone expresses interest in your offer by clicking on the ad, which redirects the searcher to your site. Your ad may be displayed to thousands of people, but you only pay when they take action on your ad and click.
This is very different than most traditional advertising strategies, where you pay based on the number of people to whom the ad is shown. Traditional TV, radio and print ads all work on this model. You pay based on the reach of the ad, regardless of whether anyone actually reads it or responds to it.
Being able to spend your hard-earned money only when someone responds to your ad is a massive advantage to you as an advertiser.
You can get a PPC ad campaign up and running in just a few minutes, and can start getting traffic to your web sites shortly after that. You get almost-instant results. Sales can start coming in almost immediately.
More importantly, PPC is just unbeatable as a way to get research data quickly: you will immediately begin to collect very useful data.
Within a day or so, you may have enough information to know whether you have a winning product or not, and whether you have to do some tweaking of your site or landing page to get it to convert better. You will then get data on those changes right away. You can keep refining and repeating the process knowing exactly what is working and what isn't, and to it extremely quickly.
In fact, many e-Marketers intentionally run brief ad campaigns just to learn what they can about their site, product, sales letter, or sales funnel. They do not intend to start making money right off the bat, but rather, they just gather research and use it to improve their sites and sales pitch. By running a low-profile campaign for just a few days, and then tweaking your web pages based on the data you get back, you can fine tune your offer to maximize its effectiveness.
And you can get all this valuable feedback for a minimal cost. Remember, you can often buy clicks for just a few cents each, and you can tightly control exactly how much you are willing to spend on a campaign.
To run a successful PPC campaign, you need to understand the concept of keywords. Keywords are the search terms people enter into their favorite search engine in order to find what they are looking for on the web. These may be only one word, but most often are three- or four-word phrases.
Start your campaign by determining which keywords (and keyword phrases) you believe someone looking for your web site would enter into a search engine. The better you are at matching the keywords a person would enter with the content of your site or web page, the more successful your ad campaign will be.
You then tell the PPC ad system how much you are willing to pay for each click. Keep in mind that your bid price is the highest amount you are willing to pay for your clicks. Very often, you will actually pay less than your bid price, and you will never pay more.
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To begin with, with PPC ads you pay only when someone expresses interest in your offer by clicking on the ad, which redirects the searcher to your site. Your ad may be displayed to thousands of people, but you only pay when they take action on your ad and click.
This is very different than most traditional advertising strategies, where you pay based on the number of people to whom the ad is shown. Traditional TV, radio and print ads all work on this model. You pay based on the reach of the ad, regardless of whether anyone actually reads it or responds to it.
Being able to spend your hard-earned money only when someone responds to your ad is a massive advantage to you as an advertiser.
You can get a PPC ad campaign up and running in just a few minutes, and can start getting traffic to your web sites shortly after that. You get almost-instant results. Sales can start coming in almost immediately.
More importantly, PPC is just unbeatable as a way to get research data quickly: you will immediately begin to collect very useful data.
Within a day or so, you may have enough information to know whether you have a winning product or not, and whether you have to do some tweaking of your site or landing page to get it to convert better. You will then get data on those changes right away. You can keep refining and repeating the process knowing exactly what is working and what isn't, and to it extremely quickly.
In fact, many e-Marketers intentionally run brief ad campaigns just to learn what they can about their site, product, sales letter, or sales funnel. They do not intend to start making money right off the bat, but rather, they just gather research and use it to improve their sites and sales pitch. By running a low-profile campaign for just a few days, and then tweaking your web pages based on the data you get back, you can fine tune your offer to maximize its effectiveness.
And you can get all this valuable feedback for a minimal cost. Remember, you can often buy clicks for just a few cents each, and you can tightly control exactly how much you are willing to spend on a campaign.
To run a successful PPC campaign, you need to understand the concept of keywords. Keywords are the search terms people enter into their favorite search engine in order to find what they are looking for on the web. These may be only one word, but most often are three- or four-word phrases.
Start your campaign by determining which keywords (and keyword phrases) you believe someone looking for your web site would enter into a search engine. The better you are at matching the keywords a person would enter with the content of your site or web page, the more successful your ad campaign will be.
You then tell the PPC ad system how much you are willing to pay for each click. Keep in mind that your bid price is the highest amount you are willing to pay for your clicks. Very often, you will actually pay less than your bid price, and you will never pay more.
The cost per click on most keywords is usually quite low. You can often bid on keywords for only pennies per click. Keywords in very popular market niches may have a very high number of competitors bidding, thus driving up the cost up. The price for such keywords can be much higher, even several dollars for a single click. But you can avoid high-priced clicks and still get plenty of traffic by coming up with alternative keyword phrases.
Are you comfortable using PPC?
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