Smart Health and Beauty Empire

Over 65 million people have lost weight with Smart Health and Beauty's FREE calorie counter

Get free access to the world's largest nutrition and calorie database — over 3 million foods!

Medical studies show that keeping a food journal DOUBLES your weight loss!
Eat whatever you want
Easy and fast
Completely free, with no strings attached

Lose weight the healthy way

We believe — and medical studies prove — that the best way to lose weight and keep it off forever is to simply keep track of the foods you eat. Gimmicky machines and fad diets don't work, so we designed a free website and mobile apps that make calorie counting and food tracking easy.

Smart Health & Beauty Products really works!

"MFP has been instrumental to my weight loss. I've tried countless times to lose weight but nothing worked. Anything restrictive and I would just gain the weight right back. But SHB really works. MFP makes counting calories SO easy. I log onto my iPhone app every day and I'm proud to say I haven't missed a single day of logging in. The community aspect on this site is amazing and I've made some really great friends throughout this journey. I can't wait to continue losing weight with MFP!"
Juliette Willson (julwills)

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See how quick and easy it is to add food to your diary.

It's easier than you think

"My trainer recommended SHB to me, but I was concerned that is would be too time consuming and difficult to use...But it's easy! After a few days, it's just a couple of clicks and you're done! If you're serious about fitness or weight loss or eating better, MFP is an excellent way to keep you in check and on track."
Christina C. (chrisec)

Completely free — really!

"Frankly, I thought that SHB would not work. I figured it would start out free and once I was hooked, there would be a price involved...but that has not happened — free really means free. With a few clicks throughout the day, you are able to monitor your calorie intake, set goals and ultimately, see the scale trend down."
Alida Marraccino (amarraccino)

View your entire day from one screen, and easily make changes

Browse over 3,000,000 food items, and quickly add them to your diary.

Over 3 million foods in our database

"SHB has made a tremendous difference in my life! I love the vast database of food. The huge food database makes it almost impossible to NOT find a food that you're eating. The recipe counter makes it so much easier to track the nutrition in homemade meals and the exercise tracker lets me see the amount of calories I've worked off for the day. With MyFitnessPal's help, I've lost 75 lbs and I'm still going! I feel like a whole new woman!" Nicole Schroeder (schro151)

Incredible success stories from real people, just like you!

"Thanks to SHB, I've rolled back 26 years of weight gain and discovered a life I thought was gone forever."
John Kilpatrick (jmkpublic)

"Every pound I lose gives me more confidence, and makes me feel like I can do anything. MFP gave me a life back that I truly believed I had lost."
Christine Hannon (hchristine)

"I can honestly say that finding this website has been the best thing to happen to me in my life..."
Cassie Bailey (superstarcassie)